Why Automated Email Marketing Works

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Wondering why automated email marketing works?

Well just take a moment to think about the day and age we live in.  Specifically, think about how we communicate. We communicate electronically now more than ever before and email remains one of the most prominent ways that we do this.  Just think about how often you check your email. Several times a day?  You get notifications whenever you have a new message so you are basically checking your email constantly throughout the day.

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That’s great news if you are marketing a business!  This means that if you use an automated email marketing campaign targeting people just like yourself, then you will be able to send them marketing materials on a continuous basis.  Best of all when you use an automated email marketing campaign you will only have to do the work once.  You just set up the email campaign in your new auto-responder and sit back and wait as it does the work for you.

So how exactly does automatic email marketing work?

First, you have to choose the right software (usually referred to as an Auto-Responder).  There are literally hundreds of automatic email marketing programs out there.  Some of them are great, some are average, and some are completely useless.  What you need to do is spend a little time doing some research so that you can pick the right one for you.  Remember that automatic email marketing is going to have a big impact upon how successful your business becomes, so now is not the time to put in anything less than 100% effort here.

Here are a few of the most popular auto responders on the market:

Make sure that you spend some time looking at the features of the automatic email marketing software you are considering, but don’t stop there.  You are looking for any potential problems that you may encounter, so you should make sure to find reviews from current and past users.   So you have to use google and dig a little deeper.   But once again this is time well spent since it will have a huge impact on how much success you will have going forward with your online business.

What you want to avoid is setting up various email marketing campaigns in one auto-responder, only to find out you chose the wrong auto-responder for your business.  You will most likely have to choose a new company and re-setup all your campaigns (which can be very time-consuming).

Target your Customers

Automated email marketing has been proven time and time again to be successful and effective.  The key to any good marketing campaign is to own a large list, but you want a list of targeted prospects.  This means the people you are emailing are actually interested in what you have to say or what you are selling.  There is not point in trying to sell dog food to someone who does not own a dog!

What makes it even more valuable is that it is a measurable marketing method.  What that means is you should be able to get statistics from whatever software you choose that shows how many emails were sent out, and what the response level was to them.  This is important because if you are getting low responses from your automated email marketing campaign you know you need to make a change with the campaign.

If you are looking for an inexpensive and highly effective marketing option for your online business, then automated email marketing definitely fits the bill. It doesn’t cost much, is measurable, and it also targets potential customers via email which is one of the primary methods that people use today to communicate.

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